{"id":39781,"date":"2019-12-17T07:01:02","date_gmt":"2019-12-17T06:01:02","guid":{"rendered":"https:\/\/informauva.com\/?p=39781"},"modified":"2019-12-17T07:01:02","modified_gmt":"2019-12-17T06:01:02","slug":"el-respaldo-economico-en-los-periodicos","status":"publish","type":"post","link":"https:\/\/informauva.com\/desarrollo\/2019\/12\/17\/el-respaldo-economico-en-los-periodicos\/","title":{"rendered":"Los periodistas no vivimos de las visitas"},"content":{"rendered":"<pre><a href=\"https:\/\/twitter.com\/torish__\" target=\"_blank\" rel=\"noopener\">ANTONIO RUBIO MART\u00cdNEZ<\/a>  |  Fotograf\u00eda: <a href=\"https:\/\/www.pexels.com\/photo\/black-flat-screen-computer-monitor-1714208\/\" target=\"_blank\" rel=\"noopener\">Pexels <\/a> |<\/pre>\n<p style=\"text-align: justify\">El portal <a href=\"http:\/\/ultimocero.com\/\" target=\"_blank\" rel=\"noopener\">\u00faltimoCero.com<\/a> <strong>cesa su actividad informativa despu\u00e9s de siete a\u00f1os \u201cplantando cara al panorama informativo local y regional\u201d.<\/strong> Lo anunciaron con un comunicado con el nombre de <em>La noticia que nunca quisimos dar. <\/em>El motivo es claro: la <strong>falta de respaldo econ\u00f3mico.<\/strong><\/p>\n<p style=\"text-align: justify\">La p\u00e1gina de noticias \u00faltimoCero.com lleva siete a\u00f1os informando sobre Valladolid y Castilla y Le\u00f3n, mostrando la cara que nunca se muestra. Esta transparencia que les caracterizaba la lograban por medio de su medio de financiaci\u00f3n, ya que <strong>los socios eran quienes aportaban, con su suscripci\u00f3n, el dinero necesario para sustentar el proyecto.<\/strong> Con esos abonos pudieron llevar a cabo su actividad un tiempo, pero al final no dio para m\u00e1s y tuvieron que dejarlo. En un comunicado, daban su \u00faltima noticia y agradec\u00edan a su p\u00fablico el pasado 13 de diciembre.<\/p>\n<p style=\"text-align: justify\">Hay varios modelos de financiaci\u00f3n de un peri\u00f3dico digital. Se puede obtener financiaci\u00f3n mediante la publicidad, cuyos due\u00f1os pagan una cantidad por aparecer en la p\u00e1gina de noticias. En este modelo, si es plenamente financiado por publicidad, el lector no tiene que pagar nada por consumir ese contenido, es gratuito para ellos, pero a la hora de publicar informaci\u00f3n, el peri\u00f3dico debe pensar qu\u00e9 contenido interesa a los anunciantes, y ellos deciden si financiar o no al medio, as\u00ed que tiene que resultar beneficiado.<\/p>\n<p style=\"text-align: justify\">Los medios financiados por sus socios reciben financiaci\u00f3n de las cuotas que pagan estos por consumir el contenido que el medio ofrece. Si su \u00fanica forma de obtener dinero es el abono de los socios, el peri\u00f3dico no depende de nadie, puede publicar informaci\u00f3n bas\u00e1ndose en su criterio. Lo \u00fanico que puede perder son clientes, que puede ganar y perder f\u00e1cilmente. Tambi\u00e9n tienen anunciantes, pero no suponen la mayor parte de los fondos.<\/p>\n<p style=\"text-align: justify\">Otro medio de financiaci\u00f3n es el crowdfunding, que consiste en que, como en el caso del peri\u00f3dico online El Espa\u00f1ol, el p\u00fablico paga totalmente su fundaci\u00f3n y luego estos disfrutan de ciertos beneficios.<\/p>\n<p style=\"text-align: justify\"><strong>El no depender de grandes anunciantes permite no tener censura y poder informar sobre lo que el propio peri\u00f3dico quiere<\/strong>, y de esto es de lo que presume \u00faltimoCero.com en su \u00faltimo comunicado, hicieron visible lo invisible medi\u00e1ticamente, mostrando lo que nadie se atrev\u00eda ni pod\u00eda mostrar, precisamente por depender de anunciantes para su supervivencia. La p\u00e1gina que hace d\u00edas cerr\u00f3 afirma haber luchado con todo por defender su posici\u00f3n de prensa independiente hasta que el grifo se cerr\u00f3 y no dio para m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANTONIO RUBIO MART\u00cdNEZ | Fotograf\u00eda: Pexels | El portal \u00faltimoCero.com cesa su actividad informativa despu\u00e9s de siete a\u00f1os \u201cplantando cara al panorama informativo local y regional\u201d. Lo anunciaron con un&hellip;<\/p>\n","protected":false},"author":1,"featured_media":39797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_eb_attr":"","footnotes":""},"categories":[1],"tags":[1203,5475,9960,12592,84],"class_list":["post-39781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscelanea","tag-antonio-rubio-martinez","tag-financiacion","tag-periodico","tag-ultimocero-com","tag-valladolid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los periodistas no vivimos de las visitas - InformaUVa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informauva.com\/desarrollo\/2019\/12\/17\/el-respaldo-economico-en-los-periodicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los periodistas no vivimos de las visitas - InformaUVa\" \/>\n<meta property=\"og:description\" content=\"ANTONIO RUBIO MART\u00cdNEZ | Fotograf\u00eda: Pexels | El portal \u00faltimoCero.com cesa su actividad informativa despu\u00e9s de siete a\u00f1os \u201cplantando cara al panorama informativo local y regional\u201d. 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