{"id":51847,"date":"2021-05-17T07:00:08","date_gmt":"2021-05-17T05:00:08","guid":{"rendered":"https:\/\/informauva.com\/?p=51847"},"modified":"2021-05-17T07:00:08","modified_gmt":"2021-05-17T05:00:08","slug":"convergencia-digital-sector-periodistico","status":"publish","type":"post","link":"https:\/\/informauva.com\/desarrollo\/2021\/05\/17\/convergencia-digital-sector-periodistico\/","title":{"rendered":"La &#8216;Convergencia digital&#8217; se abre camino en el sector period\u00edstico"},"content":{"rendered":"<pre><a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">LUC\u00cdA MERCH\u00c1N \u00c1LVAREZ<\/a> \u00a0| \u00a0Fotograf\u00eda: <a href=\"https:\/\/www.instagram.com\/may.ismyname\/\" target=\"_blank\" rel=\"noopener\">Mayela de Castro<\/a>  |<\/pre>\n<p style=\"text-align: justify;\">El <strong>17 de mayo<\/strong> se celebra en casi todas partes del mundo el <a href=\"https:\/\/www.diainternacionalde.com\/ficha\/dia-mundial-internet\" target=\"_blank\" rel=\"noopener\"><strong>D\u00eda Mundial de Internet<\/strong><\/a>. Esta iniciativa, promovida por la <a href=\"https:\/\/www.aui.es\" target=\"_blank\" rel=\"noopener\">Asociaci\u00f3n de Usuarios de Internet<\/a> e <a href=\"https:\/\/www.internetsociety.org\/es\/\" target=\"_blank\" rel=\"noopener\">Internet Society<\/a>, busca promover las posibilidades que ofrecen las nuevas <strong>tecnolog\u00edas<\/strong>, as\u00ed como su accesibilidad en la<strong>\u00a0Red<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Internet<\/strong> ha sido el pedal de aceleraci\u00f3n de la <strong>transformaci\u00f3n digital<\/strong> que ha experimentado el pa\u00eds en todos los \u00e1mbitos (educaci\u00f3n, sanidad, empresas, etc.) empujado por la <a href=\"https:\/\/informauva.com\/desarrollo\/covid-19-infecto-periodismo\/\" target=\"_blank\" rel=\"noopener\">crisis del COVID-19<\/a>. No obstante, este incremento de <strong>conectividad<\/strong> a la red y de conformaci\u00f3n de la <strong>econom\u00eda digital<\/strong> es muy desigual entre los distintos pa\u00edses. Se acent\u00faan las brechas en el acceso y velocidad de las redes, lo que genera unas marcadas condiciones de <strong>desventaja de unos Estados frente a otros<\/strong>.<\/p>\n<p style=\"text-align: justify;\">En este contexto, cabe destacar el importante papel que juega la <strong>convergencia digital<\/strong> en los <strong>medios de comunicaci\u00f3n<\/strong>. Con la llegada del nuevo siglo, las organizaciones period\u00edsticas se enfrentan a un contexto en el que las reglas del juego han sido esencialmente alteradas. Desde los primeros pasos del proceso de producci\u00f3n, hasta las \u00faltimas etapas de difusi\u00f3n de contenidos: todos los eslabones de la cadena han sufrido <strong>cambios radicales<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, que se hayan producido <strong>alteraciones<\/strong>\u00a0no implica que el trato haya empeorado. Es m\u00e1s, el resultado ha supuesto un evidente <strong>beneficio<\/strong> para las <strong>empresas comunicadoras<\/strong>, que han agilizado y simplificado los procesos de producci\u00f3n. Adem\u00e1s, los propios <strong>periodistas<\/strong> tambi\u00e9n han encontrado mejoras profesionales, como la multiplicaci\u00f3n del abanico de fuentes o la disminuci\u00f3n de ciertas labores mec\u00e1nicas.<\/p>\n<p style=\"text-align: justify;\">Como contrapartida, estas condiciones favorables en el apartado t\u00e9cnico no influyen de igual manera en el <strong>econ\u00f3mico<\/strong>. Aquellos modelos de negocio m\u00e1s <strong>tradicionales<\/strong> han entrado en una profunda <strong>crisis<\/strong>, dada la infopoluci\u00f3n producida. La superabundancia de informaci\u00f3n ha provocado que la f\u00f3rmula de vender contenidos no haya obtenido m\u00e1rgenes de rentabilidad suficientes. Debido a la incapacidad de idear f\u00f3rmulas sostenibles que permitan rentabilizar proyectos de gran calado, la mayor\u00eda de las empresas han apostado por <strong>estrategias defensivas<\/strong>.<\/p>\n<h4 style=\"text-align: justify;\">\u00bfQu\u00e9 es la convergencia digital?<\/h4>\n<p style=\"text-align: justify;\">La convergencia period\u00edstica es un <strong>proceso multidimensional<\/strong> que, provocado por la implantaci\u00f3n generalizada de las tecnolog\u00edas digitales, afecta actualmente a las empresas de <strong>medios de comunicaci\u00f3n<\/strong>. Conforme a ella, la esfera tecnol\u00f3gica, empresarial, profesional y de contenidos de <strong>esas empresas experimentan cambios<\/strong>. Una evoluci\u00f3n caracterizada por la integraci\u00f3n de herramientas, espacios, m\u00e9todos de trabajo y lenguajes anteriormente disgregados en el espacio de la Red.<\/p>\n<p style=\"text-align: justify;\">Asimismo, dentro de esta categor\u00eda, se engloban conceptos como &#8216;<strong>multimedia<\/strong>&#8216; y &#8216;<strong>multiplataforma<\/strong>&#8216;. Es decir, la convergencia digital implica\u00a0<strong>procesos de fusi\u00f3n de redacciones<\/strong>, promovidos desde las empresas period\u00edsticas a todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LUC\u00cdA MERCH\u00c1N \u00c1LVAREZ \u00a0| \u00a0Fotograf\u00eda: Mayela de Castro | El 17 de mayo se celebra en casi todas partes del mundo el D\u00eda Mundial de Internet. Esta iniciativa, promovida por&hellip;<\/p>\n","protected":false},"author":1,"featured_media":51888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[103],"tags":[3210,6732,8093,118],"class_list":["post-51847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","tag-convergencia-digital","tag-internet","tag-lucia-merchan","tag-periodismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La &#039;Convergencia digital&#039; se abre camino en el sector period\u00edstico - InformaUVa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informauva.com\/desarrollo\/2021\/05\/17\/convergencia-digital-sector-periodistico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La &#039;Convergencia digital&#039; se abre camino en el sector period\u00edstico - InformaUVa\" \/>\n<meta property=\"og:description\" content=\"LUC\u00cdA MERCH\u00c1N \u00c1LVAREZ \u00a0| \u00a0Fotograf\u00eda: Mayela de Castro | El 17 de mayo se celebra en casi todas partes del mundo el D\u00eda Mundial de Internet. 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