{"id":72288,"date":"2026-10-22T07:30:00","date_gmt":"2026-10-22T05:30:00","guid":{"rendered":"https:\/\/informauva.com\/desarrollo\/?p=72288"},"modified":"2026-10-21T23:20:10","modified_gmt":"2026-10-21T21:20:10","slug":"esta-convirtiendo-fast-fashion-nuevo-lujo","status":"publish","type":"post","link":"https:\/\/informauva.com\/desarrollo\/2026\/10\/22\/esta-convirtiendo-fast-fashion-nuevo-lujo\/","title":{"rendered":"\u00bfSe est\u00e1 convirtiendo el \u2018fast fashion\u2019 en el nuevo lujo?"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">LAURA CUADRADO TUHRINSKA | Fotograf\u00eda: Pixabay<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Tras la reciente colecci\u00f3n del dise\u00f1ador brit\u00e1nico <strong><a href=\"https:\/\/www.google.com\/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https:\/\/www.zara.com\/es\/es\/zara-reform-l19820.html&amp;ved=2ahUKEwiexLm3gsyXAxWG8wIHHe4PIkoQFnoECCYQAQ&amp;sqi=2&amp;usg=AOvVaw1mLC8y4Sb2ehqcc6ClHoZn\">John Galliano con Zara<\/a><\/strong>, no he podido evitar preguntarme: \u00bfqu\u00e9 significa esto realmente en la industria de la moda? A la vista de cualquiera, no es m\u00e1s que una \u00abcolecci\u00f3n c\u00e1psula\u00bb, pero su verdadero trasfondo va mucho m\u00e1s all\u00e1 de una serie de prendas. Es una clara <strong>estrategia de posicionamiento<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hace un tiempo, <strong>Marta Ortega<\/strong> declar\u00f3 en una entrevista al <em><a href=\"https:\/\/www.google.com\/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https:\/\/www.huffingtonpost.es\/life\/moda\/marta-ortega-responde-asi-financial-times-le-preguntan-zara-moda-rapida.html%3FoutputType%3Damp&amp;ved=2ahUKEwjP_snZgsyXAxWL0wIHHSx3AIIQFnoECCAQAQ&amp;usg=AOvVaw0OE0H9QcwbMsRZS3dVcDr0\">Financial Times<\/a><\/em> que Zara no es <em>Fast Fashion<\/em>. \u00abLa moda r\u00e1pida sugiere un <strong>compromiso con la calidad<\/strong>, que es completamente lo contrario de lo que buscamos\u00bb, afirm\u00f3. As\u00ed, se proyecta como una firma de <strong><a href=\"https:\/\/informauva.com\/desarrollo\/2026\/10\/19\/semana-moda-valladolid-celebra-xx-aniversario-club-pucelano-colaborador\/\">moda sostenible,<\/a><\/strong> alej\u00e1ndose de la ropa de mala calidad y de precios muy baratos. El objetivo de este tipo de colaboraciones es crear y vender una <strong>apariencia de lujo<\/strong>. Nos basta con ver en la etiqueta el nombre de John Galliano para asumir que esa prenda vale lo que se pide. Sin embargo, en el fondo lo que est\u00e1s comprando es la <strong>firma<\/strong> y no la prenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es ni m\u00e1s ni menos que <strong>estrategia de marketing<\/strong> dise\u00f1ada para vendernos la idea de un <strong>\u00ablujo accesible\u00bb. <\/strong>Una ilusi\u00f3n en el que firmas como Inditex pretenden hacernos creer que adquirimos piezas de alto valor, cuando la realidad es justamente la contraria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras dar un vistazo r\u00e1pido a la colecci\u00f3n, podemos confirmar este hecho. Nos venden un <em>storytelling<\/em> fascinante apoyado por una editorial impecable para camuflar prendas hechas de <strong>poli\u00e9ster<\/strong> a precios desorbitados. Igualmente, no es la primera vez que vemos algo as\u00ed: <strong>H&amp;M<\/strong> lleva a\u00f1os haciendo colaboraciones similares con marcas de lujo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El problema<\/strong> surge cuando nos quieren vender el sello de un dise\u00f1ador prestigioso como algo exclusivo, pero eso no quita el hecho de que siga siendo una producci\u00f3n masiva. Este tipo de colecciones sirve, adem\u00e1s, como excusa para <strong>subir los precios <\/strong>de la ropa b\u00e1sica del d\u00eda a d\u00eda. Ropa que ni siquiera vale lo que pagamos. Nos hacen creer que consumimos lujo cuando, en verdad, estamos gastando sumas <strong>desproporcionadas<\/strong> por piezas que ni siquiera el propio dise\u00f1ador ha cosido a mano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo esto me lleva a reflexionar: \u00bfestamos quitando <strong>el prestigio<\/strong> a las marcas de lujo o simplemente nos estamos conformando con una <strong>imitaci\u00f3n cara<\/strong>? Si el lujo deja de significar artesan\u00eda, materiales de calidad y una producci\u00f3n \u00e9tica, entonces este ha perdido su esencia, <strong>la moda<\/strong> ha desaparecido y lo \u00fanico que estamos comprando es publicidad enmascarada en ropa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras la reciente colecci\u00f3n del dise\u00f1ador brit\u00e1nico John Galliano con Zara, no he podido evitar preguntarme: \u00bfqu\u00e9 significa esto realmente en la industria de la moda?<\/p>\n","protected":false},"author":9,"featured_media":72289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_eb_attr":"","footnotes":""},"categories":[4,103,139],"tags":[5282,8944,13434],"class_list":["post-72288","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-cultura-deportes","category-destacados","category-opinion","tag-fast-fashion","tag-moda","tag-zara","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSe est\u00e1 convirtiendo el \u2018fast fashion\u2019 en el nuevo lujo? 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